🔥 Hottest Format
Short-Form Video
Reels + Shorts rank #1 in DMO ROI in 2026. High-production value does NOT outperform authentic UGC-style clips. UV has zero video campaigns running.
📈 Rising Trend
Creator-Led Itineraries
Utah OOT just launched "Utah Unfolded" with BYRDLI — turning creator storytelling into bookable multi-stop itineraries. UV can own this for Utah County.
🎯 Paid Social Shift
Advantage+ Scaling
Competitors running Meta Advantage+ for broad prospecting. UV's Festivals campaign at $0.071 CPC is primed — budget increase + Advantage+ could 3× reach.
🌐 Search Behavior
Event-Led Discovery
"Tulip festival Utah 2026" spiked 807% above monthly average in April. Flower festivals, hot springs, and summer events are peak search intent windows.
Post-Tulip Momentum
Retarget April's 807% traffic spike into summer — Freedom Festival, hot air balloons, stadium concerts.
PVU Airport Gap
No Utah competitor is targeting PVU. "Fly to provo utah" is uncontested search territory — small budget, high-value visitors.
State OOT Tailwind
Travel Utah's "Urban & Outdoors" runs through Jun 30. Align UV creative to ride state-level awareness spend.
Road Trip Anchor
"Utah Unfolded" focuses on southern Utah — UV is the logical Day 1 stop. Target DEN, PHX, LA audiences.
First-Mover Video
UV has no Reels/Shorts. Moab and Park City do. 15–30 sec festival + food clips would be a genuine first-mover in this market.
Event Volume Edge
Events is UV's #1 page (37K+ views). No competitor matches this calendar density — lean into it with weekly content.
Travel Utah / Utah OOT
State-level · Active now
Active Campaigns
Parks & Beyond Spring — Feb 1–Jun 15, 2026
Urban & Outdoors Spring — Apr 15–Jun 30, 2026
"Utah Unfolded" creator-led road trip itinerary (BYRDLI partnership, Apr 2026)
Trending Keywords
utah travel 2026utah road tripparks beyond utah
UV Action
Align content to "Urban & Outdoors" theme. Position UV as the urban base camp before heading to parks.
Visit Park City
Summit County · Premium competitor
Active Signals (May 2026)
Deer Valley East Village construction coverage — major earned media push
Summer hiking + mountain biking content ramping (post-ski pivot)
Forbes + Condé Nast "Best Destination 2026" press coverage driving organic search surge
Trending Keywords
Deer Valley 2026Park City summer hikingPark City resort
UV Action
Counter with affordability angle. "Sundance Resort without the Park City price tag." Target Park City audiences with UV restaurant + outdoor content.
Discover Moab / Grand County
Southern Utah · $1.4M 2026 budget
Active Signals (May 2026)
$1.4M full-funnel digital plan approved Jan 2026 — 31 ad placements across platforms
Spring/fall push timing (avoids summer heat); adventure + glamping creative
Madden Media agency relationship — sophisticated targeting infrastructure
Trending Keywords
Moab spring 2026Arches campingUtah glamping
UV Action
Don't compete head-on. Collaborate: "Start in Provo, end in Moab" itinerary content positions UV as the gateway, not a rival.
Visit Salt Lake
SL County · Largest budget in state
Active Signals (May 2026)
Tulip Festival listed on their events calendar — capturing some UV audience organically
Sports tourism (soccer, softball nationals) and convention marketing active
SLC Maven District + urban dining content targeting millennial travelers
Trending Keywords
salt lake events 2026things to do SLCUtah sports tournaments
UV Action
Target SLC audiences with "30 minutes south" messaging. UV offers more nature, more festivals, lower cost — and Tulip Festival is already on their radar.
Colorado Tourism / Denver
Rocky Mountain competitor
Active Signals (May 2026)
Heavy summer road trip targeting from LA, PHX, Dallas markets — same feeder cities as UV
Creator-led content dominance: Instagram Reels, YouTube Shorts at scale
Competing for same "affordable family adventure" positioning
Trending Keywords
Colorado summer tripsRocky Mountain family vacation
UV Action
Target Denver feeder audiences directly. "Utah Valley: the Colorado alternative — closer national parks, lower crowds, same mountain vibes."
Meta Ad Library — Check These
Direct research links
Verify current competitor creative and active campaigns directly in Meta's Ad Library. These are the pages to search: